As Seen on TV - Pasta Evangelists on Dragons’ Den
From our humble beginnings on Dragons’ Den in 2018, we’ve gone from strength to strength. Highlights include securing £3.5m in funding, as well as endorsements from the likes of Prue Leith, Giles Coren, and William Sitwell. We’re now available across the whole of the UK, delivering boxes of authentic Italian fresh pasta straight to your doorstep, nationwide.
Soon after appearing on Dragons’ Den we were inundated with hungry viewers, eager to find out whether our authentic fresh pasta tasted as good as it looked. Of course, we were more than happy to oblige! Were you tempted by our signature ‘Carbonara of Dreams’ following our television debut? Could you practically taste the rich flavours of our Fresh Mafalde with Beef Shin and Barolo Wine Ragu? We invite you to browse our weekly menu, filled with freshly-made Italian pasta dishes. Once your delivery arrives, it’ll be a matter of minutes before you’re enjoying restaurant-quality Italian cuisine!
Browse our weekly menu
Our co-founders Alessandro (CEO and MD) and Finn (Head of Marketing) teamed up to face the Dragons, armed with some of our finest fresh pasta dishes. Fortunately, our pasta went down a storm, with Deborah Meaden describing it as ‘delicious.’
While the panel decided it wasn’t the right opportunity at the time, it soon became apparent that quite a few pasta lovers were watching Dragon’s Den that evening, and even more tuned in online to catch up! We calculate that around 1% of that evening’s viewers visited the Pasta Evangelists website straight after. This resulted in our sales almost doubling shortly after the episode was broadcast in August. Talk about silver linings…
