In honour of celebrating the launch of our Nature-Inspired Spring Giveaway this month (scroll down for more details!), we asked Co-founder of Wild, Freddy Ward to give us a few insights into the brand’s journey as it blazes a trail for a sustainable future in personal care products.
Q: What was the inspiration behind starting Wild?
A: The inspiration behind Wild was to create a range of natural and sustainable personal care products that were just as convenient and performed just as well as their disposable, mainstream counterparts. We wanted it to be really easy to allow people to make the switch to Wild products and in doing so, remove single-use plastic from their bathrooms.
Q: Wild is known for its creativity. Which of your products is your go-to and why?
A: We think conventional deodorant scents can be boring so we like to be bold with the scents we bring out and always ask the customers to pick the scents they want to be wearing. There’s a whole range of different scents on offer from the plain whacky like Toffee Apple to classics like Fresh Cotton & Sea Salt. At the moment I’m using Peach Bellini - it’s super fresh.
Q: Wild puts nature at the forefront of its mission. What influence has your relationship with nature had on Wild?A: You only have to look at a regular bathroom to realise that there’s a lot of waste in there and an easy solution to this throwaway culture is to bring nature back into the bathroom. This appreciation for nature and the natural runs through everything we do. Firstly, bringing nature back into the bathroom is about swapping out unnecessary chemicals for natural ingredients. Next, it’s about removing single-use plastic from throwaway personal care products and we’ve done this with a refillable model whereby you get refills packaged in compostable bamboo pulp. Finally, we’ve looked at nature beyond the bathroom and plant trees for every order made. So far, we’ve planted about 200,000 trees which take in a huge amount of C02 each year.
Q: Do you have any advice for people who are looking to shop more consciously, and for brands looking to become more sustainable?
A: For people looking to shop more consciously, the best thing you can do is use up whatever you already have before you buy something new. If you’re looking to switch to Wild but already have a roll-on deodorant, use that up before you look to buy a sustainable alternative.
It’s definitely easier for brands to be more sustainable if they embed it in everything they do from their inception but there’s still loads brands can do to become more sustainable. A great thing to look at is carbon offsetting using sustainable reforestation projects. These schemes will take into account your total carbon footprint from the manufacturing of your product, to the distance your employees have to travel to get to the office and plant enough trees to take in that amount of of C02.
Q: WILD has seen phenomenal growth. When you’re not busy working, what do you do to relax?
A: I have an 18-month old so relaxing doesn’t happen much! When I can, I love cooking (pasta is of course a favourite) and am particularly enjoying playing tennis at the moment against members of the Wild team. I’m yet to lose a game haha!
Five lucky winners will receive the following prizes in our Ultimate Spring Bundle:
- x1 Deluxe Vegan Pasta Making kit from Pasta Evangelists
- x1 Vegetarian Feasting Box serving 3 from Pasta Evangelists
- x5 Deodorant Refills with a reusable case from Wild
- x3 Mini-sized Deodorants from Wild
- A £50 spending voucher from Patch Plants
- x5 Hedgerow Print Beeswax Wraps and a Rewax Bar from Beeswax Wraps Co.
- x1 Extra Large Cow Parsley Print Cotton Bag from Beeswax Wraps Co.
- A selection of 20 delicious coconut-based products including yogurts, puddings and custards from The Coconut Collab.